Topic

Plays by trade

What this looks like for plumbers, roofers, painters, HVAC, cleaners — using their actual work.

We're working on this one.

The first guide is being written. In the meantime, see how Merritt presents finished work on real project pages.

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Topics that pair with this one

Social, without performing

Posts and short videos for contractors who don't want to dance on camera.

0 guides Notes from the field

What we're trying, learning, and changing — written in the open.

1 guide A weekly posting rhythm

How to keep showing up online — without turning into a marketer.

0 guides